Often the key consideration companies make before deciding to protest about such resemblances is whether the similar logos occupy the same sector – no matter how tenuously.
With only a limited number of letters in the alphabet, it's inevitable that some logos for brands that share the same initials will be compared to each other. Indeed, some people claim that with the current trend towards logo minimalism, logos are starting to all look the same. Often the most successful logos are the most simple, but it can be difficult not to simplify in the same way that someone else has simplified. When similar logos overlap sectors, however tenuously, that's often when lawyers get involved
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